Design dell'Essere, Lara Congedo

In an age where every advantage is temporary, you have to keep innovating to stay ahead.

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Hey there! I'm Lara , Product & UX/UI Designer.

I create clear, human centered digital experiences built on research, data and design . AI is part of my team: it helps me synthesise research, explore more directions and build prototypes in code.

Explore my work Book a 30 minute call

Work

Selected work

Some of the projects I've worked on, in cross functional teams and on my own, between Milan and London .

HR tech, welfare platform and mobile app

Tundr

Head of UX/UI

Platform adopted by 400+ client companies . UX strategy, roadmap, discovery workshops, UI library, team coordination.

View case study

Food

McDonald's

UX Research & Product Designer

With a research and design team I watched 18 people use MyOrder, McDonald's Italy's service for ordering from a smartphone, and turned what I saw into six UX and UI fixes to make before launch.

View case study

Retail, app redesign

Unieuro Revolution

UX Designer & Product Designer

One year to rethink Unieuro's ecommerce, starting from where customers were getting lost.

View case study

Other projects

Max Mara

Fashion · UI UX Designer

Dainese

Motorsport apparel · UX UI and Creative Design

Multi year UX UI design project for Bennet, in large scale retail, covering the full digital ecosystem: ecommerce, corporate website and mobile app. From discovery and codesign workshops, I defined the concept and visual style, created a scalable design system and led a team of three designers in designing the entire shopping experience, from storefront and product page to cart, checkout and personal area. After launch, I followed the evolution and new features of the ecommerce, managing the team and the client relationship.

Bennet

GDO Retail · UX UI and Concept Design

Concept design project for White Russian: a new ecommerce interface model in which users navigate a multiverse of customizable slippers. Created to explore a disruptive shopping experience and showcase design capabilities to prospective clients, it was led by me end to end: creative direction, visual identity and style, UX architecture and UI design.

White Russian

Footwear ecommerce · Creative & UI UX Designer

UX UI design of a new financial management feature for the Findomestic digital ecosystem, across website and app. After a research phase benchmarking the best international solutions in the sector, I worked with the client through two codesign sprints, from concept to prototype and user testing, focused on onboarding and the overview of the financial situation.

Findomestic

Banking, personal finance app · UI UX Designer

Customer experience optimisation proposal for the Whirlpool ecommerce, with a holistic, customer centred approach that goes beyond traditional CRO. I developed the concept of an interactive shopping guide, a quiz built around buyers' needs rather than product categories, to simplify the choice of home appliances and support conversion.

Whirlpool

Home appliances, ecommerce · UI UX Designer

Research and Mentoring

Jobtech

Research and mentorship story

Qualitative research and mentorship path for Jobtech. I conducted 30+ one to one interviews on needs, motivations and decision barriers, managing the full research pipeline from planning to delivery and presenting stakeholders with six recurring behavioural patterns . I then supported individuals through a personal career positioning path: showcasing their experience, portfolio building, training choices, job search support, personal branding and LinkedIn profile optimisation.

These projects, and others, are under NDA. Ask me for the details and I'll show you the whole process behind each one.

Ask for the full case studies

Approach

What I do

First I understand the problem : business KPIs and user needs. Then I turn it into a product .

  • 01

    Product Strategy & Discovery

    Research, data and business goals turned into clear product decisions .

  • 02

    UX & Product Design

    Flows, information architecture and prototypes that make complex things simple .

  • 03

    UI & Interaction Design

    Interfaces that look great and feel easy to use .

  • 04

    Brand Identity

    A visual identity that makes your product recognizable and memorable .

  • 05

    Design Systems & Delivery

    UI libraries and design systems that help products scale , with a clear handoff to development.

  • 06

    AI from research to prototype

    AI supports me in research synthesis, exploring directions, building prototypes in code and working in Figma.

My method

01 / 03

Understand

people, data, business.

02 / 03

Simplify

from complexity to a clear solution.

03 / 03

Memorable

products that look great, feel easy and bring people back.

AI workflow

AI in practice

I blend human centered design with AI. Tools like Figma AI, Claude and Lovable help me explore more, validate ideas sooner and free up time for what matters most: understanding people . AI isn't a vending machine for screens: it's a teammate I train. AI speeds up the work. Experience decides where to take it.

3D illustration of a bunny with glasses working on a laptop

Tools

  • Figma AI
  • Claude
  • ChatGPT
  • Lovable
  • Midjourney
  • Agents

Uses

  • Research synthesis
  • Exploration
  • Validation
  • Prototyping in code
  • Creative concepts
  • Document analysis

About

Who I am

Brand designer by training, product designer by trade. I learned in London, agency side, and in Milan, between consulting and startups. I always put two people at the center : the one who hands me the project, and the one who’ll use it.

Download my CV

Who I’ve worked with

I’ve had the opportunity to work across different industries, from retail and banking to media, telco and beyond.

See who I’ve worked with

Mentorship

One to one mentorship

A tailored path for people who want to enter the world of UX and UI: from your side project to a review of your CV and portfolio.

Find out if it’s for you

Contact

Let's talk

Got a project in mind? Rather talk it through? Or book 30 minutes, no strings attached.

Book a 30 minute call Share portfolio
Design dell'Essere, Lara Congedo

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Lara Congedo

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Mentorship

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  • AI Strategy
  • Product Strategy
  • Product Design
  • Experience Design
Lara Congedo · P.IVA 14887120963 Privacy Policy Cookie Policy

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